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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Dodgeland And FIAT of Columbia · Columbia, SC · VIN: 1C4PJXFG0TW174712
Negotiation Guide
Opening Offer
$56,393
Fair Price
$57,893
Walk Away Above
$60,071
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$56,025
Est. Invoice$57,893
Holdback$1,868
MSRP (Sticker)$62,250
Asking Price$59,250
Markup-$3,000
Dealer Margin on This Car$3,225
Percentile10% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory512 vehicles
Avg Markup (All Models)-$2,746
Avg Markup (Wrangler)-$2,000
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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