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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Merrick Jeep Chrysler Dodge Ram · Wantagh, NY · VIN: 1C4PJXFG0TW173074
Negotiation Guide
Opening Offer
$59,424
Fair Price
$60,924
Walk Away Above
$63,217
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$58,959
Est. Invoice$60,924
Holdback$1,965
MSRP (Sticker)$65,510
Asking Price$61,510
Markup-$4,000
Dealer Margin on This Car$2,551
Percentile5% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory357 vehicles
Avg Markup (All Models)-$3,253
Avg Markup (Wrangler)-$1,197
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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