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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Hall Chrysler Dodge Jeep Ram Virginia Beach · Virginia Beach, VA · VIN: 1C4PJXFG0TW170188
Negotiation Guide
Opening Offer
$58,034
Fair Price
$59,534
Walk Away Above
$61,774
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$57,614
Est. Invoice$59,534
Holdback$1,920
MSRP (Sticker)$64,015
Asking Price$60,015
Markup-$4,000
Dealer Margin on This Car$2,402
Percentile5% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$2,454
Avg Markup (Wrangler)-$1,729
% Below MSRP99%
Avg Days to Sellnull days
Avg Sold Markup$0
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