Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION

Steve White Dodge Chrysler Jeep Ram FIAT · Hickory, NC · VIN: 1C4PJXDN9TW281386

Negotiation Guide

Opening Offer

$47,906

Fair Price

$49,406

Walk Away Above

$51,266

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$47,813

Est. Invoice$49,406

Holdback$1,594

MSRP (Sticker)$53,125

Asking Price$53,125

Markup$0

Dealer Margin on This Car$5,313

Percentile100% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,875

Avg Markup (Wrangler)-$447

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,125 → $53,125(+$2,000)

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