Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION

Gwinnett Chrysler Dodge Jeep Ram · Stone Mountain, GA · VIN: 1C4PJXDG3TW288674

Negotiation Guide

Opening Offer

$47,372

Fair Price

$48,872

Walk Away Above

$50,711

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$47,295

Est. Invoice$48,872

Holdback$1,577

MSRP (Sticker)$52,550

Asking Price$52,550

Markup$0

Dealer Margin on This Car$5,255

Percentile100% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$1,698

Avg Markup (Wrangler)-$194

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$50,550 → $52,550(+$2,000)

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