Deal Sheet: 2026 RAV4 Limited AWD

Toyota of Montgomery · Montgomery, AL · VIN: JTM6CRAV4TD324940

Negotiation Guide

Opening Offer

$47,878

Fair Price

$49,378

Walk Away Above

$49,198

• Recent buyers paid ~$359 above MSRP

Price Breakdown

Est. Dealer Cost$43,627

Est. Invoice$44,607

Holdback$980

MSRP (Sticker)$49,019

Asking Price$50,014

Markup+$995

Dealer Margin on This Car$6,387

Percentile88% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold3521

Avg Markup+$359

Median Markup$0

Best Deal-$2,765

Worst Deal+$15,000

% Sold Below MSRP64%

Avg Days to Sell23 days

Dealer Profile

Inventory316 vehicles

Avg Markup (All Models)-$35

Avg Markup (RAV4)+$995

% Below MSRP43%

Avg Days to Sell25 days

Avg Sold Markup-$313

Cheaper RAV4 Limited AWD Inventory

Rhinelander ToyotaRhinelander, WI

-$2,300$44,3284d

Kenny Kent ToyotaEvansville, IN

-$2,241$44,2289d

Kenny Kent ToyotaEvansville, IN

-$2,215$44,09422d

Rhinelander ToyotaRhinelander, WI

-$2,214$43,9743d

Lake ToyotaDevils Lake, ND

-$2,013$44,7314d

Family Toyota of ArlingtonArlington, TX

-$1,836$46,20610d

Post Oak ToyotaMidwest City, OK

-$1,827$46,53915d

Family Toyota of ArlingtonArlington, TX

-$1,797$46,2587d

Family Toyota of ArlingtonArlington, TX

-$1,290$44,20510d

SouthWest Toyota of LawtonLawton, OK

-$1,168$46,9637d