Deal Sheet: 2026 RAV4 Limited AWD

McKinnon Toyota · Clanton, AL · VIN: JTM6CRAV1TJ003942

Negotiation Guide

Opening Offer

$46,122

Fair Price

$47,622

Walk Away Above

$47,442

• Recent buyers paid ~$359 above MSRP

Price Breakdown

Est. Dealer Cost$42,064

Est. Invoice$43,009

Holdback$945

MSRP (Sticker)$47,263

Asking Price$48,162

Markup+$899

Dealer Margin on This Car$6,098

Percentile87% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold3521

Avg Markup+$359

Median Markup$0

Best Deal-$2,765

Worst Deal+$15,000

% Sold Below MSRP64%

Avg Days to Sell23 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$157

Avg Markup (RAV4)+$899

% Below MSRP58%

Avg Days to Sell23 days

Avg Sold Markup+$161

Price History

Jun 20, 2026$48,062 → $48,162(+$100)

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