Deal Sheet: 2026 4Runner SR5 PT4WD

Rhinelander Toyota · Rhinelander, WI · VIN: JTEVA5BR8T5131045

This Is Already a Great Deal

Opening Offer

$42,500

Asking Price

$43,814

Max Price

$43,814

• Recent buyers paid ~$80 below MSRP
• Sitting 48 days (avg 28) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $1,830 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$40,987

Est. Invoice$41,908

Holdback$921

MSRP (Sticker)$46,053

Asking Price$43,814

Markup-$2,239

Dealer Margin on This Car$2,827

Percentile7% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2857

Avg Markup-$80

Median Markup$0

Best Deal-$4,726

Worst Deal+$18,468

% Sold Below MSRP73%

Avg Days to Sell28 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$2,816

Avg Markup (4Runner)-$1,661

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,838

Price History

May 10, 2026$48,741 → $46,053(-$2,688)

May 16, 2026$46,053 → $43,814(-$2,239)

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