Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: JTEVA5BR7T5146734

Negotiation Guide

Opening Offer

$59,326

Fair Price

$60,826

Walk Away Above

$60,999

• Recent buyers paid ~$346 below MSRP

Price Breakdown

Est. Dealer Cost$54,443

Est. Invoice$55,667

Holdback$1,223

MSRP (Sticker)$61,172

Asking Price$61,172

Markup$0

Dealer Margin on This Car$6,729

Percentile70% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold2438

Avg Markup-$346

Median Markup$0

Best Deal-$6,610

Worst Deal+$12,995

% Sold Below MSRP74%

Avg Days to Sell32 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$315

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$68

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