Deal Sheet: 2026 4Runner SR5 PT4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: JTEVA5BR6T5091595

Negotiation Guide

Opening Offer

$45,883

Fair Price

$47,383

Walk Away Above

$47,908

• Recent buyers paid ~$80 below MSRP
• Sitting 119 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$43,104

Est. Invoice$44,073

Holdback$969

MSRP (Sticker)$48,432

Asking Price$48,432

Markup$0

Dealer Margin on This Car$5,328

Percentile68% of inventory is priced lower

Days on Lot119 days

What Others Paid (Last 30 Days)

Cars Sold2857

Avg Markup-$80

Median Markup$0

Best Deal-$4,726

Worst Deal+$18,468

% Sold Below MSRP73%

Avg Days to Sell28 days

Dealer Profile

Inventory176 vehicles

Avg Markup (All Models)-$310

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$69

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