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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Red River Toyota · Wynne, AR · VIN: JTEVA5BR4T5139904
Negotiation Guide
Opening Offer
$59,662
Fair Price
$61,162
Walk Away Above
$61,335
- • Recent buyers paid ~$346 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,742
Est. Invoice$55,972
Holdback$1,230
MSRP (Sticker)$61,508
Asking Price$61,508
Markup$0
Dealer Margin on This Car$6,766
Percentile70% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2438
Avg Markup-$346
Median Markup$0
Best Deal-$6,610
Worst Deal+$12,995
% Sold Below MSRP74%
Avg Days to Sell32 days
Dealer Profile
Inventory58 vehicles
Avg Markup (All Models)-$1,026
Avg Markup (4Runner)-$1,573
% Below MSRP98%
Avg Days to Sell27 days
Avg Sold Markup-$961
Price History
Jun 26, 2026$59,975 → $61,672(+$1,697)
Jun 27, 2026$61,672 → $61,508(-$164)
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