Negotiation Guide
Opening Offer
$33,248
Fair Price
$34,748
Walk Away Above
$34,878
- • Recent buyers paid ~$260 below MSRP
Price Breakdown
Est. Dealer Cost$31,157
Est. Invoice$31,857
Holdback (est.)$700
MSRP (Sticker)$35,008
Asking Price$35,188
Markup+$180
Est. Dealer Margin on This Car$4,031
Percentile77% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold543
Avg Markup-$260
Median Markup$0
Best Deal-$2,470
Worst Deal+$4,995
% Sold Below MSRP73%
Avg Days to Sell25 days
Dealer Profile
Inventory170 vehicles
Avg Markup (All Models)-$33
Avg Markup (Prius)+$180
% Below MSRP14%
Avg Days to Sell33 days
Avg Sold Markup-$127
Cheaper Prius XLE FWD Inventory
Sheehy Toyota of TimoniumCockeysville, MD
-$2,927$32,92211d
Legends ToyotaKansas City, KS
-$2,156$34,95115d
Kokomo ToyotaKokomo, IN
-$2,132$34,47515d
Moses Toyota of MorgantownMorgantown, WV
-$2,033$34,7101d
Baxter Toyota of La VistaLa Vista, NE
-$2,001$34,22375d
Thousand Oaks ToyotaThousand Oaks, CA
-$1,998$34,33021d
Moses Toyota of MorgantownMorgantown, WV
-$1,983$34,42013d
Family Toyota of ArlingtonArlington, TX
-$1,979$34,95811d
Westboro Toyota, Inc.271 Turnpike Road, 9999
-$1,967$32,92718d
Rusty Drewing ToyotaJefferson City, MO
-$1,958$34,14515d