Deal Sheet: 2026 Prius XLE FWD

Rick Collins Toyota · Sioux City, IA · VIN: JTDACAAU6T3083908

Negotiation Guide

Opening Offer

$34,024

Fair Price

$35,524

Walk Away Above

$35,654

• Recent buyers paid ~$260 below MSRP

Price Breakdown

Est. Dealer Cost$31,848

Est. Invoice$32,563

Holdback (est.)$716

MSRP (Sticker)$35,784

Asking Price$35,784

Markup$0

Est. Dealer Margin on This Car$3,936

Percentile72% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold543

Avg Markup-$260

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,995

% Sold Below MSRP73%

Avg Days to Sell25 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup+$5

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