Negotiation Guide
Opening Offer
$33,770
Fair Price
$35,270
Walk Away Above
$35,608
- • Recent buyers paid ~$259 below MSRP
- • Sitting 54 days (avg 25) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,992
Est. Invoice$32,711
Holdback$719
MSRP (Sticker)$35,946
Asking Price$35,371
Markup-$575
Dealer Margin on This Car$3,379
Percentile20% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold545
Avg Markup-$259
Median Markup$0
Best Deal-$2,470
Worst Deal+$4,995
% Sold Below MSRP73%
Avg Days to Sell25 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$588
Avg Markup (Prius)$0
% Below MSRP78%
Avg Days to Sell26 days
Avg Sold Markup-$519
Price History
May 29, 2026$35,871 → $35,621(-$250)
Jun 16, 2026$35,621 → $35,371(-$250)
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