Deal Sheet: 2026 Prius XLE FWD

Victory Toyota Charleston · Charleston, WV · VIN: JTDACAAU2T3084120

Negotiation Guide

Opening Offer

$34,335

Fair Price

$35,835

Walk Away Above

$35,964

• Recent buyers paid ~$259 below MSRP

Price Breakdown

Est. Dealer Cost$32,124

Est. Invoice$32,846

Holdback$722

MSRP (Sticker)$36,094

Asking Price$36,094

Markup$0

Dealer Margin on This Car$3,970

Percentile71% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold545

Avg Markup-$259

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,995

% Sold Below MSRP73%

Avg Days to Sell25 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$61

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$243

Cheaper Prius XLE FWD Inventory

Sheehy Toyota of TimoniumCockeysville, MD

-$2,927$32,92210d

Legends ToyotaKansas City, KS

-$2,156$34,95114d

Kokomo ToyotaKokomo, IN

-$2,132$34,47514d

Moses Toyota of MorgantownMorgantown, WV

-$2,033$34,7100d

Baxter Toyota of La VistaLa Vista, NE

-$2,001$34,22374d

Thousand Oaks ToyotaThousand Oaks, CA

-$1,998$34,33020d

Moses Toyota of MorgantownMorgantown, WV

-$1,983$34,42012d

Family Toyota of ArlingtonArlington, TX

-$1,979$34,95810d

Westboro Toyota, Inc.271 Turnpike Road, 9999

-$1,967$32,92717d

Rusty Drewing ToyotaJefferson City, MO

-$1,958$34,14525d