Deal Sheet: 2026 Prius XLE FWD

Parkersburg Toyota · Parkersburg, WV · VIN: JTDACAAU0T3083340

Negotiation Guide

Opening Offer

$34,125

Fair Price

$35,625

Walk Away Above

$35,754

• Recent buyers paid ~$259 below MSRP

Price Breakdown

Est. Dealer Cost$31,937

Est. Invoice$32,654

Holdback$718

MSRP (Sticker)$35,884

Asking Price$36,459

Markup+$575

Dealer Margin on This Car$4,522

Percentile86% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold545

Avg Markup-$259

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,995

% Sold Below MSRP73%

Avg Days to Sell25 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)+$575

Avg Markup (Prius)+$575

% Below MSRP0%

Avg Days to Sell28 days

Avg Sold Markup+$298

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