Negotiation Guide
Opening Offer
$26,530
Fair Price
$28,030
Walk Away Above
$29,085
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$27,427
Est. Invoice$28,030
Holdback$603
MSRP (Sticker)$30,140
Asking Price$29,152
Markup-$988
Dealer Margin on This Car$1,725
Percentile43% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)+$208
Avg Markup (Impreza)-$369
% Below MSRP2%
Avg Days to Sellnull days
Avg Sold Markup$0
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