Deal Sheet: 2026 Sequoia Limited 4WD

Johnson City Toyota · Johnson City, TN · VIN: 7SVAAABAXTX27C087

Negotiation Guide

Opening Offer

$78,052

Fair Price

$79,552

Walk Away Above

$79,798

• Recent buyers paid ~$491 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,238

Est. Invoice$72,839

Holdback$1,601

MSRP (Sticker)$80,043

Asking Price$80,043

Markup$0

Dealer Margin on This Car$8,805

Percentile68% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold738

Avg Markup-$491

Median Markup$0

Best Deal-$6,874

Worst Deal+$5,999

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory297 vehicles

Avg Markup (All Models)-$2,101

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,752

Price History

Jun 6, 2026$80,861 → $78,843(-$2,018)

Jun 16, 2026$78,843 → $79,343(+$500)

Jun 27, 2026$79,343 → $80,043(+$700)

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