Deal Sheet: 2025 Sequoia Platinum 4WD

Dolan Toyota · Reno, NV · VIN: 7SVAAABAXSX069887

Negotiation Guide

Opening Offer

$80,125

Fair Price

$81,625

Walk Away Above

$82,824

• Recent buyers paid ~$718 below MSRP
• Sitting 116 days (avg 38) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$74,780

Est. Invoice$76,461

Holdback$1,680

MSRP (Sticker)$84,023

Dealer Add-Ons (DIA)+$1,348

Asking Price$82,343

Markup-$1,680

Dealer Margin on This Car$7,563

Percentile22% of inventory is priced lower

Days on Lot116 days

What Others Paid (Last 30 Days)

Cars Sold1082

Avg Markup-$718

Median Markup$0

Best Deal-$10,039

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell38 days

Dealer Profile

Inventory550 vehicles

Avg Markup (All Models)-$1,821

Avg Markup (Sequoia)-$112

% Below MSRP77%

Avg Days to Sell48 days

Avg Sold Markup-$414

Price History

May 27, 2026$77,024 → $85,371(+$8,347)

May 28, 2026$85,371 → $84,023(-$1,348)

Jun 27, 2026$84,023 → $82,343(-$1,680)

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Edmark ToyotaNampa, ID

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Sansone ToyotaAvenel, NJ

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Sansone ToyotaAvenel, NJ

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