Deal Sheet: 2026 Sequoia Limited 4WD

Johnson City Toyota · Johnson City, TN · VIN: 7SVAAABA9TX30D393

Negotiation Guide

Opening Offer

$78,742

Fair Price

$80,242

Walk Away Above

$80,488

• Recent buyers paid ~$491 below MSRP

Price Breakdown

Est. Dealer Cost$71,852

Est. Invoice$73,467

Holdback$1,615

MSRP (Sticker)$80,733

Asking Price$80,733

Markup$0

Dealer Margin on This Car$8,881

Percentile68% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold738

Avg Markup-$491

Median Markup$0

Best Deal-$6,874

Worst Deal+$5,999

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory297 vehicles

Avg Markup (All Models)-$2,101

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,752

Price History

Jun 27, 2026$80,033 → $80,733(+$700)

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