Deal Sheet: 2026 Sequoia Limited 4WD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: 7SVAAABA8TX098158

Negotiation Guide

Opening Offer

$78,119

Fair Price

$79,619

Walk Away Above

$79,851

• Recent buyers paid ~$464 below MSRP

Price Breakdown

Est. Dealer Cost$71,274

Est. Invoice$72,876

Holdback$1,602

MSRP (Sticker)$80,083

Asking Price$80,083

Markup$0

Dealer Margin on This Car$8,809

Percentile67% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold739

Avg Markup-$464

Median Markup$0

Best Deal-$6,874

Worst Deal+$5,999

% Sold Below MSRP74%

Avg Days to Sell37 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$364

Avg Markup (Sequoia)-$1,512

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$376

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