Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Nalley Toyota of Roswell · Roswell, GA · VIN: 7SVAAABA8TX094174

Negotiation Guide

Opening Offer

$84,611

Fair Price

$86,111

Walk Away Above

$86,758

• Recent buyers paid ~$151 below MSRP
• Sitting 60 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$77,790

Est. Invoice$79,539

Holdback$1,748

MSRP (Sticker)$87,405

Asking Price$87,405

Markup$0

Dealer Margin on This Car$9,615

Percentile65% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold877

Avg Markup-$151

Median Markup$0

Best Deal-$8,638

Worst Deal+$6,979

% Sold Below MSRP66%

Avg Days to Sell26 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$1,109

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$69

Price History

May 6, 2026$87,305 → $87,405(+$100)

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