Deal Sheet: 2026 Sequoia Platinum 4WD

Fowler Toyota · Norman, OK · VIN: 7SVAAABA7TX097132

Negotiation Guide

Opening Offer

$85,418

Fair Price

$86,918

Walk Away Above

$87,246

• Recent buyers paid ~$656 below MSRP

Price Breakdown

Est. Dealer Cost$77,941

Est. Invoice$79,692

Holdback$1,751

MSRP (Sticker)$87,574

Dealer Add-Ons (DIA)+$1,895

Asking Price$90,068

Markup+$2,494

Dealer Margin on This Car$12,127

Percentile97% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1010

Avg Markup-$656

Median Markup$0

Best Deal-$10,039

Worst Deal+$9,995

% Sold Below MSRP75%

Avg Days to Sell39 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)+$681

Avg Markup (Sequoia)+$2,494

% Below MSRP40%

Avg Days to Sell22 days

Avg Sold Markup+$588

Price History

Jun 7, 2026$88,173 → $89,068(+$895)

Jun 9, 2026$89,068 → $90,068(+$1,000)

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