Deal Sheet: 2026 Sequoia Platinum 4WD

Colonial Toyota · Milford, CT · VIN: 7SVAAABA6TX093704

Negotiation Guide

Opening Offer

$84,695

Fair Price

$86,195

Walk Away Above

$86,801

• Recent buyers paid ~$661 below MSRP
• Sitting 62 days (avg 38) — extra leverage

Price Breakdown

Est. Dealer Cost$77,793

Est. Invoice$79,541

Holdback$1,748

MSRP (Sticker)$87,408

Asking Price$87,408

Markup$0

Dealer Margin on This Car$9,615

Percentile70% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold1098

Avg Markup-$661

Median Markup$0

Best Deal-$10,039

Worst Deal+$9,995

% Sold Below MSRP76%

Avg Days to Sell38 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)-$131

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$106

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