Deal Sheet: 2026 Sequoia Platinum 4WD

Jim Norton Toyota · Tulsa, OK · VIN: 7SVAAABA6TX090866

This Is Already a Great Deal

Opening Offer

$78,603

Asking Price

$81,034

Max Price

$81,034

• Recent buyers paid ~$656 below MSRP
• Asking price is already $5,521 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$77,618

Est. Invoice$79,362

Holdback$1,744

MSRP (Sticker)$87,211

Dealer Add-Ons (DIA)+$2,395

Asking Price$81,034

Markup-$6,177

Dealer Margin on This Car$3,416

Percentile4% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1010

Avg Markup-$656

Median Markup$0

Best Deal-$10,039

Worst Deal+$9,995

% Sold Below MSRP75%

Avg Days to Sell39 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$492

Avg Markup (Sequoia)-$4,552

% Below MSRP66%

Avg Days to Sell21 days

Avg Sold Markup+$53

Price History

Jun 25, 2026$78,639 → $81,034(+$2,395)

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