Deal Sheet: 2026 Sequoia Limited 4WD

Haley Toyota of Roanoke · N.E.", VA · VIN: 7SVAAABA6TX089362

Negotiation Guide

Opening Offer

$74,717

Fair Price

$76,217

Walk Away Above

$77,245

• Recent buyers paid ~$491 below MSRP
• Sitting 113 days (avg 37) — extra leverage

Price Breakdown

Est. Dealer Cost$69,663

Est. Invoice$71,228

Holdback$1,565

MSRP (Sticker)$78,273

Asking Price$78,273

Markup$0

Dealer Margin on This Car$8,610

Percentile68% of inventory is priced lower

Days on Lot113 days

What Others Paid (Last 30 Days)

Cars Sold738

Avg Markup-$491

Median Markup$0

Best Deal-$6,874

Worst Deal+$5,999

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$214

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$121

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