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Deal Sheet: 2026 Sequoia Platinum 4WD

Hartford Toyota · Hartford, CT · VIN: 7SVAAABA6TX087689

Negotiation Guide

Opening Offer
$81,255
Fair Price
$82,755
Walk Away Above
$83,914
  • Recent buyers paid ~$661 below MSRP
  • Sitting 112 days (avg 38) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,715
Est. Invoice$77,416
Holdback$1,701
MSRP (Sticker)$85,073
Asking Price$83,073
Markup-$2,000
Dealer Margin on This Car$7,358
Percentile19% of inventory is priced lower
Days on Lot112 days

What Others Paid (Last 30 Days)

Cars Sold1098
Avg Markup-$661
Median Markup$0
Best Deal-$10,039
Worst Deal+$9,995
% Sold Below MSRP76%
Avg Days to Sell38 days

Dealer Profile

Inventory219 vehicles
Avg Markup (All Models)-$625
Avg Markup (Sequoia)-$857
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$685

Price History

Mar 24, 2026$80,285$85,073(+$4,788)
Apr 13, 2026$85,073$83,073(-$2,000)