Deal Sheet: 2026 Sequoia Platinum 4WD

Rochester Toyota · Rochester, NH · VIN: 7SVAAABA5TX097646

Negotiation Guide

Opening Offer

$82,929

Fair Price

$84,429

Walk Away Above

$84,760

• Recent buyers paid ~$661 below MSRP

Price Breakdown

Est. Dealer Cost$75,730

Est. Invoice$77,432

Holdback$1,702

MSRP (Sticker)$85,090

Asking Price$85,090

Markup$0

Dealer Margin on This Car$9,360

Percentile71% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$661

Median Markup$0

Best Deal-$10,039

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell38 days

Dealer Profile

Inventory176 vehicles

Avg Markup (All Models)+$66

Avg Markup (Sequoia)+$266

% Below MSRP41%

Avg Days to Sell35 days

Avg Sold Markup+$121

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