Deal Sheet: 2026 Sequoia Limited 4WD

Capital Toyota · Chattanooga, TN · VIN: 7SVAAABA4TX099338

Negotiation Guide

Opening Offer

$75,607

Fair Price

$77,107

Walk Away Above

$77,353

• Recent buyers paid ~$491 below MSRP

Price Breakdown

Est. Dealer Cost$69,062

Est. Invoice$70,614

Holdback$1,552

MSRP (Sticker)$77,598

Dealer Add-Ons (DIA)+$699

Asking Price$78,297

Markup+$699

Dealer Margin on This Car$9,235

Percentile83% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold738

Avg Markup-$491

Median Markup$0

Best Deal-$6,874

Worst Deal+$5,999

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)+$397

Avg Markup (Sequoia)+$699

% Below MSRP10%

Avg Days to Sell34 days

Avg Sold Markup+$235

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