Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Toyota South Atlanta · Morrow, GA · VIN: 7SVAAABA3TX26C842

Negotiation Guide

Opening Offer

$85,258

Fair Price

$86,758

Walk Away Above

$86,831

• Recent buyers paid ~$145 below MSRP

Price Breakdown

Est. Dealer Cost$77,344

Est. Invoice$79,082

Holdback$1,738

MSRP (Sticker)$86,903

Asking Price$86,903

Markup$0

Dealer Margin on This Car$9,559

Percentile65% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold910

Avg Markup-$145

Median Markup$0

Best Deal-$8,638

Worst Deal+$6,979

% Sold Below MSRP66%

Avg Days to Sell26 days

Dealer Profile

Inventory155 vehicles

Avg Markup (All Models)-$1,413

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,134

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