Deal Sheet: 2026 Sequoia Platinum 4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 7SVAAABA2TX26B083

Negotiation Guide

Opening Offer

$85,422

Fair Price

$86,922

Walk Away Above

$87,250

• Recent buyers paid ~$656 below MSRP

Price Breakdown

Est. Dealer Cost$77,944

Est. Invoice$79,696

Holdback$1,752

MSRP (Sticker)$87,578

Dealer Add-Ons (DIA)+$895

Asking Price$88,972

Markup+$1,394

Dealer Margin on This Car$11,028

Percentile93% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1010

Avg Markup-$656

Median Markup$0

Best Deal-$10,039

Worst Deal+$9,995

% Sold Below MSRP75%

Avg Days to Sell39 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$353

Avg Markup (Sequoia)+$1,036

% Below MSRP54%

Avg Days to Sell23 days

Avg Sold Markup-$231

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