Deal Sheet: 2026 Sequoia Platinum 4WD

Wilson Toyota · Ames, IA · VIN: 7SVAAABA1TX29D409

Negotiation Guide

Opening Offer

$83,756

Fair Price

$85,256

Walk Away Above

$85,586

• Recent buyers paid ~$661 below MSRP

Price Breakdown

Est. Dealer Cost$76,466

Est. Invoice$78,184

Holdback$1,718

MSRP (Sticker)$85,917

Asking Price$86,097

Markup+$180

Dealer Margin on This Car$9,631

Percentile74% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1098

Avg Markup-$661

Median Markup$0

Best Deal-$10,039

Worst Deal+$9,995

% Sold Below MSRP76%

Avg Days to Sell38 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)+$46

Avg Markup (Sequoia)-$706

% Below MSRP8%

Avg Days to Sell34 days

Avg Sold Markup-$195

Price History

Jun 5, 2026$85,917 → $86,097(+$180)

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