Negotiation Guide
Opening Offer
$76,044
Fair Price
$77,544
Walk Away Above
$77,606
- • Recent buyers paid ~$124 below MSRP
Price Breakdown
Est. Dealer Cost$69,125
Est. Invoice$70,678
Holdback$1,553
MSRP (Sticker)$77,668
Asking Price$78,067
Markup+$399
Dealer Margin on This Car$8,942
Percentile79% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold1094
Avg Markup-$124
Median Markup$0
Best Deal-$8,301
Worst Deal+$16,019
% Sold Below MSRP69%
Avg Days to Sell39 days
Dealer Profile
Inventory45 vehicles
Avg Markup (All Models)-$1,401
Avg Markup (Tundra)-$3,262
% Below MSRP91%
Avg Days to Sell54 days
Avg Sold Markup-$1,796
Price History
Jun 7, 2026$77,668 → $78,067(+$399)
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