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Deal Sheet: 2026 Tundra SR5 RWD
Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 5TFLA5AB2TX056850
Negotiation Guide
Opening Offer
$54,437
Fair Price
$55,937
Walk Away Above
$56,961
- • Recent buyers paid ~$888 below MSRP
- • Sitting 122 days (avg 29) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,607
Est. Invoice$52,766
Holdback$1,160
MSRP (Sticker)$57,985
Asking Price$55,985
Markup-$2,000
Dealer Margin on This Car$4,378
Percentile37% of inventory is priced lower
Days on Lot122 days
What Others Paid (Last 30 Days)
Cars Sold1172
Avg Markup-$888
Median Markup$0
Best Deal-$10,149
Worst Deal+$12,115
% Sold Below MSRP77%
Avg Days to Sell29 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$987
Avg Markup (Tundra)-$1,619
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$659
Price History
Mar 20, 2026$57,985 → $54,949(-$3,036)
Apr 14, 2026$54,949 → $57,985(+$3,036)
May 30, 2026$57,985 → $55,985(-$2,000)
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