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Deal Sheet: 2026 Ascent Premium 7-Passenger

Hallmark Subaru · Birmingham, AL · VIN: 4S4WMABD3T3413131

Negotiation Guide

Opening Offer
$38,864
Fair Price
$40,364
Walk Away Above
$41,883
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$39,496
Est. Invoice$40,364
Holdback$868
MSRP (Sticker)$43,402
Asking Price$43,390
Markup-$12
Dealer Margin on This Car$3,894
Percentile55% of inventory is priced lower
Days on Lot0 days

Dealer Profile

Inventory83 vehicles
Avg Markup (All Models)+$265
Avg Markup (Ascent)-$12
% Below MSRP53%
Avg Days to Sellnull days
Avg Sold Markup$0