Negotiation Guide
Opening Offer
$37,806
Fair Price
$39,306
Walk Away Above
$40,785
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$38,460
Est. Invoice$39,306
Holdback$845
MSRP (Sticker)$42,264
Asking Price$39,366
Markup-$2,898
Dealer Margin on This Car$906
Percentile14% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,832
Avg Markup (Forester)-$1,700
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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