Negotiation Guide
Opening Offer
$35,004
Fair Price
$36,504
Walk Away Above
$37,878
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,719
Est. Invoice$36,504
Holdback$785
MSRP (Sticker)$39,252
Asking Price$36,892
Markup-$2,360
Dealer Margin on This Car$1,173
Percentile21% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (Forester)-$2,347
% Below MSRP92%
Avg Days to Sellnull days
Avg Sold Markup$0
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