Negotiation Guide
Opening Offer
$34,716
Fair Price
$36,216
Walk Away Above
$37,579
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,437
Est. Invoice$36,216
Holdback$779
MSRP (Sticker)$38,942
Asking Price$36,222
Markup-$2,720
Dealer Margin on This Car$785
Percentile10% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,832
Avg Markup (Forester)-$1,700
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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