Negotiation Guide
Opening Offer
$35,023
Fair Price
$36,523
Walk Away Above
$37,897
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,738
Est. Invoice$36,523
Holdback$785
MSRP (Sticker)$39,272
Asking Price$39,771
Markup+$499
Dealer Margin on This Car$4,033
Percentile90% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)+$499
Avg Markup (Forester)+$499
% Below MSRP0%
Avg Days to Sellnull days
Avg Sold Markup$0
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