Negotiation Guide
Opening Offer
$34,687
Fair Price
$36,187
Walk Away Above
$37,549
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,409
Est. Invoice$36,187
Holdback$778
MSRP (Sticker)$38,911
Asking Price$39,090
Markup+$179
Dealer Margin on This Car$3,681
Percentile79% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$422
Avg Markup (Forester)+$179
% Below MSRP39%
Avg Days to Sellnull days
Avg Sold Markup$0
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