Negotiation Guide
Opening Offer
$34,637
Fair Price
$36,137
Walk Away Above
$37,497
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,360
Est. Invoice$36,137
Holdback$777
MSRP (Sticker)$38,857
Asking Price$36,517
Markup-$2,340
Dealer Margin on This Car$1,157
Percentile21% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (Forester)-$2,347
% Below MSRP92%
Avg Days to Sellnull days
Avg Sold Markup$0
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