Negotiation Guide
Opening Offer
$33,928
Fair Price
$35,428
Walk Away Above
$36,762
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$34,666
Est. Invoice$35,428
Holdback$762
MSRP (Sticker)$38,095
Asking Price$38,594
Markup+$499
Dealer Margin on This Car$3,928
Percentile90% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)+$499
Avg Markup (Forester)+$499
% Below MSRP0%
Avg Days to Sellnull days
Avg Sold Markup$0
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