Negotiation Guide
Opening Offer
$35,055
Fair Price
$36,555
Walk Away Above
$37,930
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,768
Est. Invoice$36,555
Holdback$786
MSRP (Sticker)$39,306
Asking Price$39,485
Markup+$179
Dealer Margin on This Car$3,717
Percentile79% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$422
Avg Markup (Forester)+$179
% Below MSRP39%
Avg Days to Sellnull days
Avg Sold Markup$0
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