Negotiation Guide
Opening Offer
$35,785
Fair Price
$37,285
Walk Away Above
$38,688
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,483
Est. Invoice$37,285
Holdback$802
MSRP (Sticker)$40,091
Asking Price$37,500
Markup-$2,591
Dealer Margin on This Car$1,017
Percentile14% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory291 vehicles
Avg Markup (All Models)-$894
Avg Markup (Forester)-$91
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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