Negotiation Guide
Opening Offer
$33,106
Fair Price
$34,606
Walk Away Above
$35,909
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$33,862
Est. Invoice$34,606
Holdback$744
MSRP (Sticker)$37,211
Asking Price$37,390
Markup+$179
Dealer Margin on This Car$3,528
Percentile79% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$422
Avg Markup (Forester)+$179
% Below MSRP39%
Avg Days to Sellnull days
Avg Sold Markup$0
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