Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

First Team Toyota · Chesapeake, VA · VIN: 3TYLC5LNXTT26B297

Negotiation Guide

Opening Offer

$66,553

Fair Price

$68,053

Walk Away Above

$68,128

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$60,701

Est. Invoice$62,065

Holdback$1,364

MSRP (Sticker)$68,203

Asking Price$68,203

Markup$0

Dealer Margin on This Car$7,502

Percentile69% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory262 vehicles

Avg Markup (All Models)-$2,283

Avg Markup (Tacoma Hybrid)-$3,143

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,980

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