Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Beaver Toyota of Cumming · Cumming, GA · VIN: 3TYLC5LN8TT070294

Negotiation Guide

Opening Offer

$69,439

Fair Price

$70,939

Walk Away Above

$71,014

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$63,269

Est. Invoice$64,691

Holdback$1,422

MSRP (Sticker)$71,089

Asking Price$71,089

Markup$0

Dealer Margin on This Car$7,820

Percentile69% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$176

Avg Markup (Tacoma Hybrid)$0

% Below MSRP94%

Avg Days to Sell26 days

Avg Sold Markup+$6

Price History

May 1, 2026$70,739 → $70,939(+$200)

May 6, 2026$70,939 → $71,089(+$150)

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