Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Nalley Toyota of Roswell · Roswell, GA · VIN: 3TYLC5LN8TT069131

Negotiation Guide

Opening Offer

$68,939

Fair Price

$70,439

Walk Away Above

$70,514

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$62,824

Est. Invoice$64,236

Holdback$1,412

MSRP (Sticker)$70,589

Asking Price$70,589

Markup$0

Dealer Margin on This Car$7,765

Percentile69% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$619

Avg Markup (Tacoma Hybrid)-$767

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$51

Price History

May 1, 2026$70,239 → $70,439(+$200)

May 6, 2026$70,439 → $70,589(+$150)

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