Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 3TYLC5LN8TT064897

Negotiation Guide

Opening Offer

$68,821

Fair Price

$70,321

Walk Away Above

$70,634

• Recent buyers paid ~$150 below MSRP
• Sitting 87 days (avg 52) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,144

Est. Invoice$64,563

Holdback$1,419

MSRP (Sticker)$70,948

Asking Price$70,948

Markup$0

Dealer Margin on This Car$7,804

Percentile69% of inventory is priced lower

Days on Lot87 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$699

Avg Markup (Tacoma Hybrid)-$300

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$441

Price History

Apr 29, 2026$70,598 → $71,598(+$1,000)

Apr 30, 2026$71,598 → $70,598(-$1,000)

May 2, 2026$70,598 → $70,798(+$200)

May 5, 2026$70,798 → $70,948(+$150)

Cheaper Tacoma Hybrid Tacoma TRD Pro 4WD Inventory

Motorworld ToyotaWilkes Barre, PA

-$12,724$56,47948d

Bryan College Station ToyotaBryan, TX

-$9,714$57,2899d

Flow Toyota of StatesvilleStatesville, NC

-$4,672$63,59987d

Smart Motors ToyotaMadison, WI

-$4,670$66,05935d

Smart Motors ToyotaMadison, WI

-$4,670$66,0590d

Hiland ToyotaMoline, IL

-$4,587$64,35393d

Parker ToyotaCoeur d'Alene, ID

-$4,518$65,96887d

Voss ToyotaBeavercreek, OH

-$4,467$65,13587d

Jeff Wyler Toyota of SpringfieldSpringfield, OH

-$4,454$64,81890d

Parker ToyotaCoeur d'Alene, ID

-$4,437$65,95690d