Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Oxmoor Toyota · Louisville, KY · VIN: 3TYLC5LN6TT074747

Negotiation Guide

Opening Offer

$67,023

Fair Price

$68,523

Walk Away Above

$68,598

• Recent buyers paid ~$150 below MSRP

Price Breakdown

Est. Dealer Cost$61,119

Est. Invoice$62,492

Holdback$1,373

MSRP (Sticker)$68,673

Asking Price$68,673

Markup$0

Dealer Margin on This Car$7,554

Percentile69% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold593

Avg Markup-$150

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$918

Avg Markup (Tacoma Hybrid)-$796

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$733

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